Behind my Work
About Me
In the past couple of years, I’ve been immersed in creating digital content that blends culture, storytelling, and visual creativity.
From food documentaries to travel storytelling and even CGI-enhanced fashion visuals, I’ve grown multiple social media platforms across both Southeast Asia and China. On Bilibili China, I built an organic following of over 11,000 in just 6 months through long-form storytelling. On Douyin and Xiaohongshu, I’ve been steadily growing an audience through authentic, aesthetic, and culturally grounded content.
As I spent more time on both Chinese and Southeast Asian platforms, I realized something: many brands struggle to localize their message across these markets. Chinese brands often don’t know how to speak to Southeast Asian audiences. Southeast Asian brands often have no idea how to navigate China’s digital ecosystem. It’s not just about language — it’s about humor, trends, culture, and platform behavior.
That’s where I come in.
With over 17 years of experience in digital media, I now work with selected clients to offer content strategy, localization, and social media support across both regions. Whether you need help adapting your voice for the Chinese-speaking world, or want your brand to stand out across Southeast Asia, I bring a unique blend of cross-cultural understanding, storytelling, and visual execution.
And yes — everything I create for clients, I also do for myself: script, film, direct, edit, voice. I know the hustle, the trends, and the tech, because I live it every day.
🎯✨ What I Offer
I believe every brand, every budget, and every audience is different — there’s no one-size-fits-all solution.
Whether you’re a Malaysian brand looking to expand into the Chinese market, or a Chinese company hoping to localize content for Southeast Asia, I’m here to help. I don’t just create content — I craft strategies, understand cultures, and deliver the right message to the right people.
With over 17 years of digital media experience and hands-on knowledge of both international and Chinese platforms, I can help you:
- Fully manage your social media accounts (captions, visuals, posting schedule, messaging, engagement)
- Plan monthly content calendars and campaigns
- Write scripts and direct videos
- Edit photos, graphics, and videos
- Create content in multiple languages (Mandarin, English, Malay)
- Guide your online marketing or ad strategies, based on your goals and budget
I also offer professional photography and videography services — I’ve been doing photography for over 12 years using high-end equipment in both studio and on-location settings. My deep experience in 3D CGI and AI-generated visuals gives me the ability to choose the right tools and media for your content needs. Whether we’re aiming for fast turnaround, cinematic quality, or creative storytelling — I know when to use traditional production, CGI, or AI to get the most impact with the best efficiency.
| Category | Skills & Tools |
|---|---|
| Content Strategy & Direction | Content Planning, Campaign Strategy, Visual Branding, Storytelling, Localization |
| Script & Storyboarding | Scriptwriting, Storyboarding for video & social media campaigns |
| Social Media Management | Instagram, Facebook, YouTube, TikTok, X (Twitter), Threads, Douyin, Bilibili, Xiaohongshu, Kuaishou |
| Video & Image Editing | CapCut, Adobe After Effects, DaVinci Resolve, Photoshop, Illustrator, Canva |
| 3D / CGI Creation | Blender, CLO 3D, Autodesk Fusion 360, KeyShot |
| AI Content Tools | Midjourney, RunwayML, Descript, ChatGPT |
| Photography & Videography | Sony A7 IV, DJI drones/gimbals, Godox studio lighting, Over 12 years of experience |
| Voice & Audio | Studio-quality voiceovers, Audio editing |
| Multilingual Copywriting | Fluent in English, Mandarin, Malay, Cantonese. Specialized in cultural localization |
📌 Pricing starts from RM2,500 to RM10,000+ per month, depending on the scope and deliverables.
My Works
📦 Social Media Management Packages
All packages are customizable. The exact content plan depends on your brand, product/service type, language needs, and target market. A short consultation is required before finalizing the package.
| Service Features | Package 1 (Starter) | Package 2 (Standard) | Package 3 (Premium) |
|---|---|---|---|
| Posting Frequency (Main Feed) | 2 posts/week | 3–4 posts/week | 5–6 posts/week |
| Instagram Stories / Short Updates | 3–4 stories/week | 3–5 stories/week | 4–6 stories/week |
| Platforms Covered | 1–2 platforms | Up to 3 platforms | Multi-platform (max 4 platforms) |
| Content Calendar Planning | ✓ | ✓ | ✓ + Trend Integration |
| Caption Writing | Basic (1 language) | Advanced (bilingual possible) | Multilingual + Localization |
| Video Editing | Not included | Basic short-form edits | Short-form, transitions, CG/visual support |
| Photography / Videography | Not included | Basic photoshoot (products/lifestyle) | Full shoot (mix of video, CGI, photos) |
| Visual Design / Graphics | Basic template styling | Branded visuals | Custom graphics, hybrid formats |
| Monthly Strategy & Review | Light planning call | Monthly review & suggestions | Full performance review + strategy update |
| AI Visuals / CGI Add-ons | Not included | Optional | Included (when needed) |
| Paid Ad Management | Optional add-on | Optional add-on | Optional add-on |
| Comment Replies | Up to 5 comments/post | Up to 10 comments/post | Priority engagement on key comments |
| DM / PM Response | Not included | Not included | Only for strategy-related guidance |
| Live Hosting / Live Selling | Optional | Optional | Optional |
📝 Notes:
-
This list is only a general guide. Every brand has different needs — content format, language, platforms, tone, and budget.
-
Platforms supported include Instagram, Facebook, YouTube, TikTok, as well as Douyin, Bilibili, Xiaohongshu, Kuaishou for China-based brands.
-
A consultation is needed first to determine the best strategy and deliverables for your brand goals.
-
Maximum of 4 platforms per client under Premium package.
-
Add-ons such as ads management or additional content types can be discussed separately.
English Youtube Feed
🇲🇾 Story of Colours of Malaysian Fabric , How is Batik Made & What is Sulaman Pis? Batik Boutique
Melaka Day Trip 🇲🇾,A Relaxing Break While Filming My Documentary, baba nyonya museum, Pantai Klebang
🇲🇾KL Craft Museum is FREE?! Hidden Gem in the City ✨ #kualalumpur #visitkualalumpur
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中文油管
这块马来布要价 RM8000？甚至 RM20000？马来西亚皇室Tenun工艺揭秘制作过程｜Tenun Pahang Diraja 灵动马来西亚 最后一集 马来西亚非遗记录
🇲🇾辣死你妈！？原来是它！30秒带你认识大马国民美食 #nasilemak #椰浆饭 #辣死你妈 #马来西亚美食
【马六甲一日游】跟我这个马来西亚华人一起逛历史古城还有海滩！Pantai Klebang , Jonker Street Malacca, Malaysia
一口煎蕊一口娘惹糕，这甜品的制作过程太疗愈了！#娘惹 #cendol
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Top 5 Free Museums with Air-Conditioning in Kuala Lumpur (Perfect for Weekend Exploring!)
Carmen Sheon 🧚♀️ July 19, 2025 9:52 am